For trust that scales
Open About Privacy
(DIGITAL TRANSPARENCY IS THE CATALYST TO TRUST)
Privacy As Expected
Privacy As Expected: Real-Time Data Protection
Today, people are literally in the dark ages, and as the privacy risks increase, so do the security risks. People need digital transparency to shed light on how to manage and control personal information in context and protect themselves.
This is because people are unable to see (in context) when their privacy or security changes. This puts people and organisations at an ever increasing risk with a growing liability. People need to know what to expect in order to trust and engage with information sharing. When it comes to privacy or personal security today, not only does it need to be secure for business, it needs to be much more clear and usable by people to maintain security and not be vulnerable themselves. Trust happens when people know what to expect and all parties understand the question and answer to, “ Is this consent or not?”
Trust for people through digital transparency shines a new light on privacy and security and drives the economics and value in an open information economy.